My love for fashion started in childhood but coming from a conservative Punjabi family, my only career option was medicine. As a rather overweight and brown-skinned teenager, often judged by others, fashion was never on the cards

I haven't always felt 100% confident with style. I used to wear whatever was convenient, comfortable, or on sale with little to no thought or confidence. would see something on someone else and think ‘wow that’s cute' and buy it, but when I tried it on, it didn't look the same. I spent endless hours searching for items that I would never end up wearing. A complete waste of my time. Not to mention all the frustration and energy. I knew there had to be a simpler answer. Until… Through style self-education and research, I was able to take the clothes I already owned and make them work for my shape and lifestyle. People started noticing the change and appreciated my gift for fashion.

Very soon, the first styling challenge came. I was asked to design and create my outfits for a family wedding. The day when I felt amazing seeing a lot of people applauding my creations! That was the day when I felt a strong calling to share my passion for helping women feel great through their clothing choices. I didn't know how to do it at the time, but I knew it was what I had to do. The young girl, who lacked confidence was now on her way to London, taking a complete 180 degree turn in her career. I left behind a medical degree and followed my heart - fashion & style. At the London School of Trends, as I learnt the wonders of styling, my self confidence bloomed. There, I expanded my knowledge of the female form, the impact of colour, style personalities and honed my skills in helping women discover their true style. Over the years, I worked closely with individuals from all walks of life - from CEOs to celebrities, until I realized that my calling is helping others like me - real people who have incredible potential but lack confidence.

And if choosing the RIGHT clothes transformed my life, it will transform your’s too! I’m a big believer that you don’t need a lot of clothes to look well. You just need the RIGHT clothes. Sounds easy, right? Well, there is only one problem, the right clothes are different for different people with respect to their height, body shape, and proportion. This is why so many women don’t have a clear idea of what works for them, for their wardrobe, and for their lifestyle. Yet, they keep on shopping. They keep on hoping that THIS time everything will be different and the new top/skirt/whatever will solve their never-ending wardrobe challenges. And with that, Simrat Bohra - Personal Styling was born.